Do you need help solving communications challenges and don’t have the time?
From a specialist corporate communications consultant with in-house and big-agency experience?
Communications advice, thinking and activation on a project, short-term assignment or retained basis
What we do
Communications advice
The experience to solve communication problems
Specialist advice that helps you articulate what makes you different and why the people you want to reach should care
Message development – tailored sessions designed to refine the how and the what of your business
Purpose consultancy - if you don’t know why you do what you do… why should anyone care?
Media relations and social advice - giving your news and ideas the best chance to cut through
Case study
A leading wealth manager hadn’t stopped to think about what differentiated them from their competition. Their interesting ideas didn’t have a common thread so weren’t contributing to a sense of why anyone should care. Their independence in a consolidating market was important – but delving into what being independent really means for their clients and why their people get out of bed in the morning helped them to understand the value they bring and unlocked a new positioning
Thought leadership help
Do you need help to get cut through?
Helping clients to find the intersection of their priorities, customer needs and what media want for engaging content
Whitespace analysis – how do make sure you’re contributing to a debate that has room for new opinion?
Proposition consultancy – do enough people care and is it new?
Delivery – working with your experts on final drafts to make them media worthy and pitching them in
Launch strategy and planning – channel planning to make the most of the content
Case study
A global management consultancy launching a new practice needed help and guidance to turn a pipeline of esoteric think pieces into a coherent positioning that resonated with clients, media and senior partners. White space analysis identified which themes, storylines and papers would cut through and resonate. From a standing start the practice achieved the same share of voice as other, long-established practices within six months
LinkedIn planning and writing
Do you have the time to do LinkedIn well?
Senior people have the ideas but rarely have the time to commit to creating and continuing a great LinkedIn profile
Reassurance for senior leaders – Nick works with senior execs to quickly learn their priorities, understand their vision and write in an authentic voice
Narrative development and planning – finding the things that matter to each individual
Ghost writing and execution – fast turnaround work at the right frequency to grow followership and engagement
Case study
A senior leader in a global bank wanted to set out his vision for his people and attract new talent. Nick worked with him to first tease out that vision and then bring it to life as part of the bank’s people strategy. He authored a series of posts across a six month period to be the centrepieces of the LinkedIn profile each week before using their calendar of client, office visits and leadership meetings to build out volume quickly. Engagement metrics exceeded industry standard metrics within three months
Issues and crisis
Are you ready for when things go wrong?
Auditing, planning, preparing for and handling issues and crises. Giving you the tools and support to navigate rough waters
Risk analysis – what should you be worried about and why?
Crisis plan development – crises can paralyse businesses. A good plan puts the right people in charge to solve the problem and to make sure your comms don’t cause more
Crisis triage – answering first calls and working quickly to understand the operational, ethical and financial implications of an issue
Media and social advice - getting the message right and out there
Case study
Nick has worked with banks, insurers, airlines, healthcare providers, logistics companies, professional service firms and schools experiencing a wide variety of incidents and challenges including:
Operational – transport accidents, cyber incidents, health and safety violations
Ethical – sexual abuse, insurance policy issues,
Financial – Chapter 11 and UK insolvencies, fraud allegations, fines and regulatory breaches
Training and skills
Helping you and your people to present with confidence
Giving you simple methods to help you communicate clearly in moments of tension whether on TV, a platform or in front of new clients
Media training - bespoke sessions to help you brush up on your media skills
Presentation training - working one on one or in groups to improve presentation skills. From planning and scripting material right the way through to excellent delivery
Pitch training and rehearsals - pitches are won and lost on the strength of the whole team… not just the pitch leader. Independent eyes and ears to help you build a winning performance in the room
Case study
Nick has helped hundreds of people to improve their skills, conquer their fears and go on to deliver great interviews and presentations.
Clients have included senior leadership teams at Banks, airlines, footballers, colleagues and even a nervous best man…
Nick Clark
Nick has worked in PR agencies and in-house for more than twenty-five years. He has had the opportunity to work with some of the most iconic brands in professional services, financial services and business - and whether raising money or scaling up - with ambitious smaller businesses too.
He’s a specialist corporate communications consultant with extensive experience working with Board level clients on corporate positioning, messaging, purpose consultancy, brand positioning, reputation protection and management.
He works with leaders and comms professionals to articulate what they and their organisations stand for and to grow and protect their brands through media relations, social media, writing and integrated communication planning.
Nick's approach is both strategic and hands-on, making sure that client messages resonate with the right target audiences in the right places.
He’s a builder of teams with strong mentoring, coaching, communications and people development skills.
Recognised as a senior leader by PR Week Power Book six times.